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03/03: ILLANTA Celebrating Simon Illa’s 10 Year Atlanta Anniversary at Criminal Records

March 3, 2018 @ 6:00 PM - 9:00 PM EST

Join us on Saturday, March 3rd at 6pm!Astro Studios ATL, Criminal Records, WonderRoot Present: #ILLANTA w/ Simon Illa! In honor of Simon’s 10 Year Atlanta Anniversary, we’re hosting a film screening of the documentary Tracking Identity w/ a Q&A with Simon Illa and Director Reggie Perry Jr. and book signing for Tracking Identity: A Memoir By Brad Gilbert (aka Simon Illa).

Check out he official trailer for the Tracking Identity Documentary based on the book ‘Tracking Identity’ by Simon Illa here: https://youtu.be/dkEmxGK_WHo

Copies of Tracking Identity: A Memoir will be avail for sale at the shop. “From being born with Osteogenesis Imperfecta (aka Brittle Bone Disease) in 1976, Brad Gilbert experienced a series of events which has propelled him to personal and professional success. Witnessing the murder of his mother at the age of three, enduring a childhood of broken bones and constant domestic unrest, Brad was unknowingly on a path to realize his personal potential despite the limitations that most would have placed on him. At the age of 14, his father would gift Brad an in-studio recording documentary that would direct Brad’s life and career path.

Against most expectations, Brad found his independence in college and graduated while enduring more broken bones and the suicide of his father. Driven once again, he set out to use the events in his life to fuel his dream to become a record producer. Producing nearly two dozen independent records fresh out of college, Brad was gaining momentum. Although the indie record label failed, Brad (who then was dubbed with the name Simon Illa) set his sights on bigger and better.

After moving to the east coast from rural Illinois, the now Simon Illa, rapidly gained notoriety and at one point was dubbed “Philadelphia’s Hottest Producer” by Blender Magazine. Artists and magazines began flocking to Simon from all angles as did encounters with adversity. Being overbooked and back to back flights and busy travel schedules, Simon began realizing his dreams.

Mastering his physical and business challenges, Simon began to observe and contend with personal challenges related to love and relationships. All the while, his career growing, Simon relocated, once again, to Atlanta where he currently resides. This is where he wrote this memoir.

“After so many years of friends, family and artists told me I should write a book… in true artist fashion, I procrastinated. After some very deep personal experiences over the past few years, I was finally compelled to dig in and write this, my first book…”

simon illa
Writer/Producer/Vocal Arranger
Simon Illa has found success in numerous genres from pop to folk and rap to gospel working with artists such as D. Woods, Jonny Craig, and Nate Currin. Simon has created music for MTV, the NFL, Major League Baseball, independent/major films, and others. A recent cover of Georgia Music Magazine dubbed Simon ’Superstar Producer’ and as his friend/mentor Steve Lillywhite says ‘just Google his name – Simon Illa’



This event is free and all-ages.


March 3, 2018
6:00 PM - 9:00 PM
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Criminal Records
1154-A Euclid Ave NE
Atlanta, GA 30307 United States
+ Google Map
(404) 215-9511


Criminal Records

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